Privacy policy

Last Updated: 11 March 2026

This Privacy Policy explains how SKULTELITE collects, uses, and shares your personal information when you visit or make a purchase from our website.


Personal Information We Collect

When you visit our website, certain information about your device is collected automatically. This may include details such as:

  • Your web browser

  • IP address

  • Time zone

  • Cookies stored on your device

As you browse our website, we may also collect information about:

  • The pages or products you view

  • The websites or search terms that referred you to our store

  • How you interact with our website

We refer to this type of information as Device Information.

When you place an order or attempt to place an order through our website, we collect additional information including:

  • Name

  • Billing address

  • Shipping address

  • Payment details

  • Email address

  • Phone number

This information is referred to as Order Information.

In this Privacy Policy, the term Personal Information includes both Device Information and Order Information.


SMS Marketing

If you choose to subscribe to our SMS notifications or provide your phone number during checkout, you agree to receive text messages from SKULTELITE. These messages may include:

  • Order updates

  • Abandoned cart reminders

  • Promotional offers

Message frequency may vary. Standard message and data rates may apply depending on your mobile carrier.

You can unsubscribe from SMS messages at any time by replying STOP or using the unsubscribe link included in the message.

SMS subscriptions are available only for individuals 18 years or older.


How Device Information Is Collected

We collect Device Information using several technologies, including:

Cookies

Cookies are small data files stored on your device that often include an anonymous unique identifier. You can learn more about cookies and how to disable them at www.allaboutcookies.org.

Log Files

Log files track activity on the website and collect information such as your IP address, browser type, internet service provider, referring pages, and timestamps.

Web Beacons, Tags, and Pixels

These are electronic tools used to understand how visitors interact with our website.


How We Use Your Personal Information

We use the information collected from customers primarily to:

  • Process and fulfill orders

  • Arrange shipping and delivery

  • Process payments

  • Provide order confirmations

  • Offer customer support

We may also use your information to:

  • Communicate with you about your orders or inquiries

  • Detect and prevent fraudulent transactions

  • Improve our website and services

  • Send promotional messages or product updates according to your preferences

Device Information is also used to help us analyze website performance and understand how customers interact with our store.


Sharing Your Personal Information

To operate our business effectively, we may share your information with trusted service providers.

For example, our online store runs on Shopify, which provides the e-commerce platform we use to sell our products.

We may also use analytics services such as Google Analytics to better understand how visitors use our website.

Additionally, we may share personal information if required to:

  • Comply with applicable laws or legal requests

  • Enforce our policies

  • Protect our legal rights


Do We Sell Your Personal Data?

We do not sell your personal information for monetary profit.

However, we may share certain information with advertising partners in order to deliver relevant advertisements and marketing messages. Some privacy laws may consider this type of activity as “sharing” data for advertising purposes.

You have the option to opt out of such advertising as described below.


Behavioral Advertising

We may use your personal information to show you advertisements that may be relevant to your interests.

You can learn more about how targeted advertising works through the Network Advertising Initiative.

You can opt out of targeted advertising through the following platforms:

  • Facebook Ads settings

  • Google Ads settings

  • Microsoft Bing Ads settings

You may also opt out of certain targeted advertising networks through the Digital Advertising Alliance.


Do Not Track Signals

Some browsers offer a “Do Not Track” feature. At this time, our website does not respond differently when such signals are detected.


Your Rights (GDPR – European Residents)

If you are located in the European Economic Area, you have the right to:

  • Access the personal data we hold about you

  • Request corrections or updates to your data

  • Request deletion of your data

  • Object to or restrict certain data processing activities

Your personal information may be transferred outside of Europe, including to countries such as the United States or Canada, in order to process your orders or provide services.


Your Rights (California Privacy Rights)

If you are a resident of California, you may have the right to:

  • Request information about the personal data we collect

  • Request access to your personal data

  • Request deletion of your personal data

  • Opt out of certain forms of data sharing used for marketing purposes

  • Limit the use of sensitive personal data

To exercise any of these rights, please contact us using the email provided below.

We do not discriminate against users who choose to exercise their privacy rights.


Data Retention

We retain your Order Information for our records unless you request that we delete it.

Marketing data such as email subscriptions or SMS preferences will be stored until you unsubscribe or request removal.


Children’s Privacy

Our website is not intended for individuals under the age of 12.

SMS marketing services are only available to users who are 18 years of age or older.


Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services.

The most recent version will always be available on this page.